Remove B2C Remove Lead Generation Remove Naming Remove Search
article thumbnail

Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search. How can paid search assist in lead generation?

Search 71
article thumbnail

How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

For example, searching Facebook for “SaaS marketers” yields the following Groups: You can also search Reddit to find relevant subreddits: Your clients may hang out in different communities than the examples above, but this is the time to put your detective hat on and look for popular conversations happening within each community.

Audience 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

And as I mentioned, technology is making sales generally more sophisticated. A quick check on “sales enablement” worldwide Google search trends shows that it is still a steadily rising trend: With the popularity come a proliferation of different tools. Look at some typical B2B marketing KPIs: Number of leads generated.

B2B 48
article thumbnail

How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He also has a side hustle as a ghostwriter of business and marketing books.

B2B 83
article thumbnail

The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

A relevant title, a short description with website URL can be useful for lead generation. Facebook has provided the ease of generating leads right from the platform through lead generation ads. A lead is generated when users are already warmed up to a bit. Lead generation.

article thumbnail

B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Don’t stretch their short-term memory; put field names outside of the form. That’s an important distinction.

B2B 73
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Coalesce address the more general problem of searching through large data sets for best fits. Her answer?