Remove B2C Remove Lead Generation Remove Naming Remove Social Media
article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

A Facebook study suggested that video content generates five times the engagement (“gaze,” officially) as static content. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. LinkedIn’s targeting capabilities—by company name, job title, etc.—are LinkedIn video ad targeting.

Video 129
article thumbnail

25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR.

Naming 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Here’s an example that brings these elements together: Hi [NAME], We just published an article on how to scale ad creative without lengthy turnaround times. For example, in 2019, Buffer partnered with social media agency The Social Chain to produce a “ State of Social ” report.

Audience 127
article thumbnail

The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Before we begin, let’s understand what is a social media ad.

article thumbnail

Why Core Values Matter for Small Business Marketing

Up and Running

It continues to drive traffic to websites, increase email opens, and as a lead generation tool, content remains king. So, when it comes down to choosing between Ben & Jerry’s and a big corporate name, the choice is a bit easier. Smaller businesses don’t need the massive appeal of B2C brands like Samsung or Ben & Jerry’s.

article thumbnail

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136
article thumbnail

How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He also has a side hustle as a ghostwriter of business and marketing books.

B2B 81