LinkedIn Video Ads: Relevance, Specs, and Use Cases
ConversionXL
MARCH 6, 2019
A Facebook study suggested that video content generates five times the engagement (“gaze,” officially) as static content. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. LinkedIn’s targeting capabilities—by company name, job title, etc.—are LinkedIn video ad targeting.
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