ConversionXL

MARCH 4, 2016

And sales enablement software helps arm sales teams with the information they need to close sales. And typical success metrics for them would look like: email open rate. However, these metrics provide an incomplete story about how users actually perceive the content. Sales enablement software, instead, lets you do two things: 1.

B2B 48

B2B Sales Technical Review Software Review 48

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. LTV/CAC – Understanding the golden metric. Note that LTV/CAC ratios can fluctuate month on month due to specific investments.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163