ConversionXL

MARCH 6, 2019

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Hard-code subtitles to get your message across without the audio. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. File format must be MP4.

Video 129

Video B2B Technical Review Campaign 129

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

NOVEMBER 23, 2016

This need not be an exhaustive, in-depth process (although if you are interested, Marketo provides an excellent guide ) – start by reviewing your business offerings and past sales. How long is the sales cycle for an ideal customer (week, month, year, etc.)? Where are our ideal customers located? Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Examples of free products include Open Source software, services like HubSpot’s Website Grader , free versions of a SaaS service that have limited, but still valuable, feature sets, etc.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. Inject code to create popup offers. Insert line of code. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). 23 partner-based projects. Longer decision cycle. “Research turns inferences into observations.”. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86