YoungUpstarts
SEPTEMBER 10, 2018
Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. It was all hypothetical.
www.forentrepreneurs.com
FEBRUARY 2, 2010
As a VC, I have sat through many presentations like this, and in most cases the service is actually interesting and compelling. However in the majority of these presentations there is little or no focus on how much it will cost to acquire customers. For more on the topic of Viral Growth, refer to my blog post on that topic here.)
Cracking the Code
OCTOBER 10, 2008
The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. A profitable business will have a positive CLTV.
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