VC Cafe

FEBRUARY 21, 2023

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. Retention over 50% is considered top quartile.

Retention 109

Retention Conversion Churn Rate B2C 109

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. In addition, look at Facebook’s revenue per user growth globally over the past few quarters. A few years ago, HubSpot released their unit economics on David Skok’s blog. Their target consists of SMBs specifically.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

JUNE 16, 2022

Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. As those companies become more established, that increases to around 90% of revenues. Ensure every recommended product helps the customer solve a problem or drive more revenue. Focus on value. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129