Why large companies acquire small companies
A Smart Bear: Startups and Marketing for Geeks
MARCH 21, 2017
In terms of acquisition, they ask more specifically: “How can we trade balance sheet assets (cash, equity) in exchange for executing our strategy better?”. Even for startups, it takes years for a new product to become good enough to demand many millions of dollars in revenue.). So, buying third-place is not a good choice.
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