Bandwidth Business Model Differentiation Marketing 
Up and Running
DECEMBER 24, 2020
Gartner predicted that “By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models.” For the information and technology industry, subscription models are now a core business model. Conduct market research. Then, find ways to differentiate yourself.
Startup Lessons Learned
OCTOBER 19, 2013
This means that you can''t easily get users through the door despite solid marketing efforts, they aren''t proactively inviting their friends and colleagues, or no one is paying for your product. There are two questions that I recommend startups use to differentiate between being liked versus being loved.
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Startup Professionals Musings
DECEMBER 21, 2013
Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Economies of scale.
Startup Professionals Musings
NOVEMBER 17, 2012
Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Economies of scale.
Startup Professionals Musings
SEPTEMBER 15, 2011
Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Economies of scale.
Startup Professionals Musings
JULY 26, 2010
Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Economies of scale.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). So that means stuff like thinking about what a business model might be, it does mean customer development. It’s a different market and you need to connect with the people who already have a burning need.
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