Remove Bandwidth Remove Business Model Remove Distribution Remove Revenue
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Organic Growth Startups Won’t Scale Competitively

Startup Professionals Musings

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Fresh customer base.

Merger 243
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Entrepreneurs Need New Growth Models To Scale Up

Startup Professionals Musings

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Fresh customer base.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded). Progressive. Image source ).

Marketing 121
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The mistake of 1/c in LTV calculations

A Smart Bear: Startups and Marketing for Geeks

This is the third article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap and COC: a new metric for cancellations. Meaning, the gross revenue you expect to get from a customer over its entire lifetime. You earn R revenue from them in January.

Retention 262
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Explore Non-Standard Ways to Grow Your Startup

Startup Professionals Musings

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Fresh customer base.

Startup 232
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Startups Should Fuel Growth By Acquisitions

Startup Professionals Musings

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Fresh customer base.

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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%. Things…did not go well. Growth teams are expensive.