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Post-Crisis Digital Trends That Will Reshape Your Business in 2020

Up and Running

Here are just a few things you can do by leveraging data analytics: Gain a better understanding of changing customer preferences Discover new business opportunities Identify and eliminate bottlenecks in your operations Minimize and better allocate advertising costs Provide greater customer support through automated chat. 5G Network.

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The mistake of 1/c in LTV calculations

A Smart Bear: Startups and Marketing for Geeks

This is the third article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap and COC: a new metric for cancellations. You can’t read an article about SaaS metrics without running into LTV — The L ife t ime V alue of a customer.

Retention 262
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded). Progressive. Image source ).

Marketing 121
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Deep dive: Cancellation rate in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

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Why Uber is The Revenge of the Founders

Steve Blank

— Unremarked and unheralded, the balance of power between startup CEOs and their investors has radically changed: IPOs/M&A without a profit (or at times revenue) have become the norm. Typically, this caliber of bankers wouldn’t talk to you unless your company had five profitable quarters of increasing revenue. Board Control.

Founder 245
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Rapid Iteration for Mobile App Development

Startup Lessons Learned

They''ll typically appear to do well early on, but won''t have enough of a passionate following to achieve meaningful growth or revenues. Another difference you''ll see is that people will visit hundreds of websites in a month on desktop, but their bandwidth for apps is much more limited.

Mobile 167
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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%. Growth teams have limited revenue potential.