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30 Entrepreneurs Share Their One Prediction for Business in 2022

Hearpreneur

Press releases are becoming less successful, partly due to the difficulty of obtaining earned media. Rather than sending text-based releases to media sites in the hopes of being published, brands are more likely to bring press releases in-house and generate video announcements of important company advancements. Keep an eye on this.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If The temptation, therefore, is to stop everything, to clear bandwidth for some very real and very pressing crisis management. And, short term, that may be the only option.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

2011 was finally the year when the media spotlight shone on how under-represented women are in almost all power structures in business, government, technology and media – and how crucial it is that we leverage the leadership skill set that they bring to the table to tackle the problems facing the world today.

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The Most Interesting Online Video Trend

Both Sides of the Table

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. Sure, the revenue & margin will be significantly lower than traditional TV. You should only worry about this if you’re a large, traditional media company with fat margins.

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11 Low-Hanging Fruits for Increasing Website Speed (and Conversions)

ConversionXL

look at the Distributions tab to see page load speed distributions). Amazon reported already in 2006 that they got 1% revenue increase for every 100ms of improvement. Tagman has a conversion loss calculator so you can work out how much revenue you could gain by speeding up your site. Pretty useful stuff. Conclusion.

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Transcript of Spotting Inflection Points in Your Industry

Duct Tape Marketing

As an example, the advent of digitization has created inflection points for sectors as wide varying as television, media, advertising. And content distribution. That was a huge revenue. Firstly was ensure a more stable revenue stream so that you weren’t depending on people making an discretionary purchase.

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Where is Cloud Gaming headed post Google Stadia

VC Cafe

Cloud Gaming wanted to take advantage of cloud computing power and improvements in bandwidth/connectivity to enable gamers to play multi player games on their mobile, PC or Television without the need for physical games copies, or consoles. We help developers build and distribute gaming apps on Google Play and Google Play Games.

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