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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

PPC 81
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

This includes creating content like blog posts, videos, social media posts, and more. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. Pay-per-click (PPC) advertising is another essential digital marketing tool.

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

This includes creating content like blog posts, videos, social media posts, and more. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. Pay-per-click (PPC) advertising is another essential digital marketing tool.

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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

Internet 239
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Fad, Shmad. New Domain Extensions Like.FAMILY Are Here To Stay.

YoungUpstarts

While the nuts and bolts of their business may still live on their primary website, content like blogs, video, photos, and other social media are almost always hosted somewhere else. What is the Search Engine Marketing (SEM) value of new domains? New domain extensions are a boon to SEM efforts.

SEM 100
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Small Business Marketing 2014: Smart Web Design Best Practices and Tips

crowdSPRING Blog

Where you can (this is not difficult to do when you use content management systems – such as a WordPress blog), use natural sounding names for your URLs and titles. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Use a responsive design.

Web 134
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. iPullRank Blog. Litmus blog.

Channel 118