Bootstrapping Marketing Metrics Product Development 
Gust
APRIL 27, 2014
This will include the first version of many critical processes that can be split out later, including market opportunity, requirements, product definition, business model, sales process, and organization. Product development process. If you are contracting or outsourcing, this is even more important. Funding process.
ReadWriteStart
JUNE 29, 2020
In other words, you must start bootstrapping an online startup , because the future of the global business world is online. Before we look at ways to bootstrap a startup, let’s consider a comprehensive definition of what a startup is. Ways to bootstrap a startup. Product development also occurs in small iterations or changes.
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Up and Running
MAY 23, 2016
A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. A description of your target market or the different market segments you’re targeting. Also, make a bullet list of the marketing activities that will drive customers to your door.
A Smart Bear: Startups and Marketing for Geeks
JULY 19, 2010
No wait, I forgot, actually the question is: What happens when employee #2 makes off with your code and roadmap and marketing data and customer list, moves to Bolivia, and starts selling your stuff world-wide at one-tenth the price? To summarize: Anything that can be copied will be copied, including features, marketing copy, and pricing.
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
On the other hand, it’s a whole universe and you’d need an interesting perspective on why you should go attack that market and face all that competition and noise and everything that’s in the market. So when you’re thinking about marketing positioning to me, that side of it is the interesting side of it.
Startup Lessons Learned
APRIL 29, 2013
Most commonly, that’s uncertainty about whether you can build the product at all (what MBAs call “technical risk”) or whether anybody will use or buy it (“market risk”). Although every organization faces some uncertainty in developing new stuff, the conditions are not always extreme.
Steve Blank
NOVEMBER 5, 2009
It should go without saying that this post is not advice, nor is it recommendation of what you should do, it’s simply my observation of how companies using Customer Development positioned themselves to successfully raise money from venture investors. Do they believe you have a big enough vision and market. Did the VC’s like your team
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