Startup Professionals Musings

JULY 13, 2022

More and more customers today do their initial shopping on the Internet, and they won’t even believe you exist if you have no presence, or the content is stale. The businesses that are most successful at converting users into growth are those who interact with their followers the most and frequently post content related to their brand.

Technical Review 355

Technical Review Social Media Channel Flash 355

The Startup Magazine

JULY 5, 2020

Content provides useful information about your products and services. It is no wonder that experts consider content as “king.” And indeed, as more and more people rely on the internet when it comes to shopping for the solutions they need, businesses will have to focus on building an effective content marketing strategy.

Customer 164

Customer Marketing Reputation Software Review 164

Duct Tape Marketing

FEBRUARY 16, 2017

Leverage Your Network to Help Drive Your Own Branded Content written by Guest Post read more at Duct Tape Marketing. The Content Creation Conundrum. If you’re looking to grow your business’s online presence, original branded content is the way to go. Create content in such a way that it is easily repurposed.

Networking 61

Networking Software Review Video Channel 61

Startup Professionals Musings

DECEMBER 5, 2021

Here are three key cost elements of just the viral marketing campaigns: Hire brand evangelists. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. People are more demanding and have more choices than ever before.

Viral 348

Viral Marketing SEM Campaign 348

Brandanew

OCTOBER 3, 2016

Fall has begun and we’re in a rush to get all the latest content on to our readers. And talking of readers, I’m very proud to announce that this blog (now only just 2 years old) has been ranked #20 on the list of the top branding blogs every marketer should read! Learn how to scale content and social.

Social Media 220

Social Media Analytics Community Media 220

ConversionXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Like the plays of an NFL team, its contents lay out how you win.

Campaign 149

Campaign CTO Marketing Social Media 149

The Startup Magazine

JANUARY 24, 2024

Studies show businesses with this strategy are able to retain 89% of their customers, compared to 33% for brands that lack proper retention strategies. Run customer surveys Customer satisfaction surveys allow your company to understand consumers’ opinions about your brand and its products and services.

Customer 126

Customer Social Media Retention Software Review 126

Duct Tape Marketing

SEPTEMBER 29, 2016

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing. In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses.

Software Review 28

Software Review Campaign Advertising Social Media 28

ReadWriteStart

JULY 7, 2023

The way in which small and medium-sized businesses (SMBs) approach online marketing is being revolutionized by SpeedyBrand, a cutting-edge startup that is a pioneer in the field of search engine optimization (SEO) content creation. This is accomplished by eliminating the need for businesses to hire content strategists, writers, and agencies.

Generative AI 127

Generative AI SEO Artificial Inteligence Forecast 127

Duct Tape Marketing

APRIL 17, 2024

He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Key Takeaways Jeff Coyle emphasizes the importance of blending AI capabilities with human expertise to create authentic content.

Artificial Inteligence 75

Artificial Inteligence ChatGPT Differentiation Technical Review 75

ConversionXL

OCTOBER 16, 2022

Table of contents What is customer acquisition, and how does it support growth? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Build high-value customer relationships with helpful organic social content 3.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JANUARY 18, 2022

Brands do that. More than three-quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor. Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Up and Running

JULY 7, 2021

Focus on your branding. Why is branding important for eCommerce businesses? Your brand encapsulates everything about your business. It’s everything from your visual style, to your brand persona and even the way your customer service teams communicate. Nope, you think of the brand. How to build your eCommerce brand.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

Up and Running

AUGUST 26, 2020

With many brands unsure of where to turn amid the crisis, we are reminded of how important it is to have flexibility within our marketing strategies. This also adds a personal touch to your brand and reminds your consumers that your company is composed of empathetic humans facing similar struggles. Alter your brand messaging.

Marketing 171

Marketing Audience eCommerce Social Media 171

Hearpreneur

OCTOBER 25, 2023

From crafting a compelling brand identity to mastering digital marketing, it's a multifaceted journey that demands careful planning and execution. By creating high-quality, engaging content on your website, you drive sustained traffic over the long term and establish yourself as a reliable player in the market.

eCommerce 130

eCommerce Omaha Entrepreneur SEO 130

ConversionXL

SEPTEMBER 9, 2021

The greater your visibility, the more your brand is in front of potential followers. Brands have to work harder and smarter to earn it. With a social media content strategy rooted in relationships and communication. And 70% of people say trusting a brand is more important today than in the past. And for good reason.

Social Media 142

Social Media Media Developer Marketing 142

ReadWriteStart

NOVEMBER 30, 2021

Create a Brand that Caters to Your Market Audience. Now that you understand your ideal audience, you can create a brand that speaks directly to them. Contrary to popular belief, a brand is more than a recognizable name and logo that distinguishes you from competitors – it’s the impression you leave on the customer.

Developer 159

Developer Marketing Social Media Startup 159

ConversionXL

NOVEMBER 24, 2021

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Reputation management is often viewed from the perspective of fighting or reducing the harm of negative content. This is a part of doing online business. Image source.

Reputation 134

Reputation Audience Management Social Media 134

ConversionXL

NOVEMBER 10, 2021

For example, instead of bidding on the same terms as rival platform Asana, which will probably be more expensive, monday.com bids on its competitor’s name: Because of lower competition, competitor brand names tend to be cheaper. Monday.com can also gain brand awareness and competitive advantage by appearing in front of a relevant audience.

Advertising 131

Advertising Cost Customer PR 131

The Startup Magazine

JANUARY 31, 2022

As a workaround, small business owners and early-stage entrepreneurs have found scrappy and creative ways to build brand reputations and acquire new users organically. The point of it all is to educate and entertain the consumer in order to build brand awareness and enrich the connection with your audience. Image Source: [link].

Social Media 121

Social Media Marketing Early Stage Metadata 121

The Startup Magazine

SEPTEMBER 19, 2022

Focus on Unique Content. In 2022 content is still king. In fact, it is predicted that this year, the content marketing sector will be worth $300 billion. So how should content marketing strategy be developed in 2022? If they can raise brand awareness and drive engagement rates, they are worth the cost.

Social Media 127

Social Media Leadership Audience Video 127

ReadWriteStart

OCTOBER 12, 2022

All you need is to make a quality content plan and publish a video about the product or the company. Most customers visit social media and the company’s website before making an offline purchase to check the brand reputation and read reviews. In the case of poor service, you lose income and lower loyalty to your brand.

Small Business 179

Small Business Software Review Social Media Social Network 179

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players. Peter Noel Murray, Ph.D.,

Marketing 110

Marketing Product Audience Equity 110

The Startup Magazine

AUGUST 21, 2021

The popularity of smartphones and the fact that most people read and respond to text messages more quickly than other content continues making mobile marketing a drawcard right now. Live Video Content. Another area that continues to grow this year is live video content. Here are some worth considering in 2021 and beyond.

Marketing 158

Marketing Technical Review Social Media Audience 158

Up and Running

SEPTEMBER 27, 2022

In the eyes of consumers, your brand represents who you are. Your social proof, influence, and financial standing suffer if you don’t safeguard your reputation and brand image. Online or digital reputation management is the act of influencing how people perceive your company or brand online. What is online reputation?

Reputation 130

Reputation Management Small Business Software Review 130

The Startup Magazine

AUGUST 9, 2022

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. TSM: Describe what SoStereo does in 10 words or less: Salo: SoStereo helps brands discover amazing music for their content.

Cofounder 146

Cofounder Founder Miami Marketing 146

Up and Running

DECEMBER 6, 2021

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Great content starts with audience research. But when they do, it shows.

Small Business 153

Small Business Marketing Software Review Technical Review 153

The Startup Magazine

JUNE 9, 2021

That’s correct, and there are also several ways of using Instagram incorrectly to grow your brand’s following. On Instagram, major brands post updates about one to three times a day. In addition, the consistency of your content is critical in growing Instagram followers. Post regularly. The competition is ruthless.

Social Media 181

Social Media Audience Networking Media 181

NZ Entrepreneur

SEPTEMBER 28, 2023

Short form engagement leads to real engagement Web traffic was up 30-40x at its peak, and is still 10x while our content remains favoured by the algorithm gods. If you’re a startup like us, awareness of your brand could be one of your greatest weaknesses. Email list sign ups have been 5-10x normal rate.

Viral 102

Viral Startup Bootstrapping Algorithm 102

ConversionXL

JANUARY 18, 2022

The solution: build a brand. The moat you create with brand is harder to replicate. In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Brand is your strongest asset. Your brand is your strongest, most sustainable long-term asset.

Marketing 109

Marketing Social Media Non-Compete Audience 109

The Startup Magazine

SEPTEMBER 11, 2023

While many aspects of branding are given due attention, there’s one often overlooked but immensely powerful tool: branded embroidered workwear. It’s not just about aesthetics; it’s about creating a cohesive brand image, fostering team unity, and making a statement in the industry.

Technical Review 132

Technical Review Startup Vesting Employee 132

Hearpreneur

JANUARY 22, 2023

As a result, businesses in this field should leverage technology to provide interactive, easy-to-understand educational content that can help customers make health-related decisions and maintain healthy habits. Vertical videos let potential customers Know, Like, and Trust brands faster, which can increase their reach.

Artificial Inteligence 122

Artificial Inteligence Technical Review Entrepreneur Social Media 122

Up and Running

SEPTEMBER 27, 2022

In the eyes of consumers, your brand represents who you are. Your social proof, influence, and financial standing suffer if you don’t safeguard your reputation and brand image. Online or digital reputation management is the act of influencing how people perceive your company or brand online. What is online reputation?

Reputation 115

Reputation Management Small Business Software Review 115

YoungUpstarts

SEPTEMBER 10, 2012

Brands are becoming more cognizant of digital platforms in which they don’t have complete control of their brand’s message. Creating meaningful content is the key to brand-driven innovation. This turns into brand equity. Just because there’s more content out there doesn’t guarantee quality.

Marketing 212

Marketing Equity Social Media Audience 212

Up and Running

JULY 7, 2021

Thirdly, you can brand yourself and your website as experts in your chosen niche when you get enough exposure. This eventually led to larger video consumption – 82% of internet users prefer videos to other types of content. Go to the “Branding” tab. What content do they make? So, how does all this work? That’s right.

Channel 149

Channel Small Business Video Audience 149

The Startup Magazine

JUNE 20, 2023

From building a strong brand and network to leveraging digital marketing and providing exceptional customer service, these tips will provide you with actionable strategies to take your real estate business to new heights. Build a strong brand A successful real estate firm is built on the foundation of developing a great brand.

Technical Review 151

Technical Review Social Media Networking Differentiation 151

Women Entrepreneurs Can

FEBRUARY 23, 2024

Gone are the days of one-way communication; today’s consumers seek authentic connections with brands. Successful marketers recognize the power of weaving narratives into their content, creating a compelling and relatable brand story. Video content, in particular, offers an immersive platform to tell stories.

Marketing 40

Marketing Social Media Video Audience 40