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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . While they both emphasize getting out of the building and taking to customers, they’re not the same. .

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Which Fundraising Round Should You Skip?

View from Seed

As a first time founder, having a few million dollars in the bank after a successful seed raise may seem like a huge amount of capital, and it’s easy to lose discipline around your burn rate.

Dilution 149
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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 244
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Apple Vision Pro – Tech in the Search of a Market

Steve Blank

Or jet engine maintenance. More than any other company they have sufficient resources (cash on hand and engineering talent) to pivot their way to product/market fit in the real markets that need it. Every company that has complex machinery have been experimenting with AR for years. Imagine car repair with a Vision Pro AR tutorial.

Search 256
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Are Business Plans Still Necessary?

Both Sides of the Table

Do you really want to spent $100k building a product to discover through Customer Development that the market is too small? Let’s start with how much value you think you’ll create for your customer if they use your product in terms of hours saved, costs avoided, extra sales, better conversion rates or whatever.

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The Secret History of Silicon Valley Part V: Happy 100th Birthday.

Steve Blank

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. This wave of 1950′s/’60′s startups (Watkins-Johnson, Varian, Huggins Labs, MEC, Stewart Engineering, etc.) And these microwave engineers were working at startups – not large companies.

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Create Structure out of the Gate and You’ll Thank Yourself Later

Feld Thoughts

Early customer development talks are going great which keeps the team really excited. Three months in, the burn is now at $70k/month. This is all a part of the normal product and customer development process,” the CEO tells the team. The plan would have to get way tighter, way faster.

Burn Rate 152