Business Model California Vertical Web 
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?
Steve Blank
JUNE 11, 2009
However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. By now the company may have found and settled on a repeatable business model.
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Steve Blank
DECEMBER 7, 2009
Our business model changed as we realized that to become a large company, we needed to automate more than just a few marketers. We had validated our new assumptions by a set of orders, and we had pivoted on our business model. It is web-based, fast and easy and soon to may be available on the iPhone.
Steve Blank
SEPTEMBER 14, 2009
It may just be that the message of building companies that have predictable revenue and profit models hasn’t percolated through the VC business model. Perhaps in direct proportion to the number of “freemium” and “eyeballs” web deals funded.)
Steve Blank
APRIL 30, 2009
New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. Initially your job is to understand each of the parts of your business model before you hire someone to do it.
Steve Blank
NOVEMBER 19, 2009
– Cornell University; University of Illinois, Urbana-Champaign; the Pittsburgh Supercomputing Center at Carnegie Mellon University; and the San Diego Supercomputer Center at the University of California at San Diego. Was Ardent’s business model flawed from the start for being so short on potential customers with deep pockets?
Steve Blank
AUGUST 20, 2009
Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. We’re about to ship next week.” This is easy to test.
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