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Finding your One Metric That Matters

leananalyticsbook.com

AUGUST 19, 2012

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. First: what business are you in? For online businesses, most of them are transactional, collaborative, SaaS-based, media, game, or app-centric. Is my business model right?

Metrics 58
Metrics Clickthrough Lean Analytics 58
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Real time web usage outpaces business models. Direct Response Advertising becomes ever more efficient.

Internet 113
Internet eCommerce Advertising Flash 113
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