The Next Web

MAY 4, 2013

Editor’s note: This is a guest post by Sangeet Paul Choudary who analyzes business models for Internet startups at his blog Platform Thinking. Marketplaces are difficult businesses to run. When listings are served instead, as a feed, the clickthrough per session can serve as a proxy as well.

Curation 128

Curation Clickthrough Metrics Matching 128

leananalyticsbook.com

AUGUST 19, 2012

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. First: what business are you in? For online businesses, most of them are transactional, collaborative, SaaS-based, media, game, or app-centric. Is my business model right?

Metrics 58

Metrics Clickthrough Lean Analytics 58

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Real time web usage outpaces business models. Direct Response Advertising becomes ever more efficient.

Internet 113

Internet eCommerce Advertising Flash 113