Business Model Channel Customer Development Product Development 
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. Product Development Diagram 1.
Steve Blank
SEPTEMBER 5, 2018
First Movers” didn’t understand customer problems or the product features that solved those problems (what we now call product-market fit). To be fair, in the 20 th century, there really wasn’t a model for how to build startups other than write plan, raise money, and execute – the bubble was this method, on steroids.
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Steve Blank
MAY 6, 2015
Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. The “build” step refers to building a minimal viable product (an MVP.)
Steve Blank
OCTOBER 15, 2019
Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. HR processes, legal processes, financial processes, acquisition and contracting processes, security processes, product development and management processes, and types of organizational forms etc.
Steve Blank
SEPTEMBER 17, 2009
This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
Steve Blank
MARCH 15, 2011
By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? what’s the product? what distribution channel?
Steve Blank
NOVEMBER 18, 2010
A business plan has a set of assumptions (who’s the customer, what’s the price, what’s the channel, what are the product features that matter, etc.) that make up a business model. Yet by first customer ship most of the business model hasn’t been validated or tested.
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