A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). You will be compared to alternatives and weighed.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Steve Blank

AUGUST 15, 2016

But to do it, you need to actually have a sustainable business model. Starting a business is too risky. That kicked off this long conversation about how you might try to leverage this evolution of education technology to create scalable impact in places where tuition couldn’t be the driver of growth. It’s too hard.

Cofounder 142

Cofounder Entrepreneur Africa Sales Cycle 142

Steve Blank

AUGUST 15, 2016

But to do it, you need to actually have a sustainable business model. Starting a business is too risky. That kicked off this long conversation about how you might try to leverage this evolution of education technology to create scalable impact in places where tuition couldn’t be the driver of growth. It’s too hard.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009.

Customer Development 60

Customer Development Conversion Developer Customer 60

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# But in the meantime, by iterating on their product with customers, they have a chance to get there on their own. Labels: agile , customer development 15comments: Scott Shapiro said. The selling order.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 14, 2021

Your product or service is likely built of many features or components, but which of those do your customers truly value? Asking your most loyal customers why they keep coming back can put your marketing biases to the test. Use these conversations to understand the needs and desires your customers are struggling to fulfil.

Software Review 158

Software Review Audience Differentiation Framework 158