A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. You need to be a part of that conversation which means a real sales force, sales materials, impressive logos, case studies, and referenceable customers. You will be compared to alternatives and weighed.
Steve Blank
AUGUST 15, 2016
That kicked off this long conversation about how you might try to leverage this evolution of education technology to create scalable impact in places where tuition couldn’t be the driver of growth. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle.
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Steve Blank
AUGUST 15, 2016
That kicked off this long conversation about how you might try to leverage this evolution of education technology to create scalable impact in places where tuition couldn’t be the driver of growth. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle.
conversionxl.com
SEPTEMBER 10, 2013
Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009.
Startup Lessons Learned
APRIL 14, 2009
(For more on how this plays into the process of scaling up, see the Customer Creation stage of the customer development model.) But in the meantime, by iterating on their product with customers, they have a chance to get there on their own. Labels: agile , customer development 15comments: Scott Shapiro said.
ConversionXL
JUNE 14, 2021
Your product or service is likely built of many features or components, but which of those do your customers truly value? Asking your most loyal customers why they keep coming back can put your marketing biases to the test. Use these conversations to understand the needs and desires your customers are struggling to fulfil.
ConversionXL
NOVEMBER 5, 2020
Conduct client development interviews. My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. But we have a lot in common, and I learned a lot from our conversation.
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