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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.)

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When Hell Froze Over – in the Harvard Business Review

Steve Blank

For decades this revered business magazine described management techniques that were developed in and were for large corporations – offering more efficient and creative ways to execute existing business models. The Four Steps drew the distinction that “startups are not smaller versions of large companies.”

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 315
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When Hell Froze Over – in the Harvard Business Review

Steve Blank

For decades this revered business magazine described management techniques that were developed in and were for large corporations – offering more efficient and creative ways to execute existing business models. The Four Steps drew the distinction that “startups are not smaller versions of large companies.”

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback. Best practices in software development started to move to agile development in the early 2000’s. customer segments, such as users and payers or moms or teens. Generating Hypotheses.

Lean 120
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Get Out of the Building and test the Business Model. This post is part one. to get hard-earned information.

Lean 298
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Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

Entrenched Innovation Model Issues : Qualcomm’s existing innovation model – wireless products were created in the R&D lab and then handed over to existing business units for commercialization – was wildly successful in the existing wireless and mobile space. Developing a program to generate new ideas is the easy part.