Steve Blank

DECEMBER 10, 2014

The University of Maryland is now integrating the Lean LaunchPad ® into standard innovation and entrepreneurship courses across all 12 colleges within the University. Over 44 classes have embedded the business model canvas and/or Customer Discovery including a year-long course taken by every single one of its bioengineering majors.

Maryland 272

Maryland Lean DC Virginia 272

Steve Blank

JUNE 19, 2014

Today the National Institutes of Health announced they are offering my Lean LaunchPad class ( I-Corps @ NIH ) to commercialize Life Science. 110 researchers and clinicians, and Principal Investigators got out of the lab and hospital, and talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them.

Lean 269

Lean SBIR Intellectual Property Customer Development 269

Up and Running

AUGUST 21, 2018

Today, I want to introduce a new approach to business planning: Lean Planning. Lean Planning replaces lengthy business plans with a 20-minute planning process that focuses on increasing your chances of success in business. Lean Planning is simpler and faster than writing a traditional business plan.

Lean 134

Lean Forecast Software Review Business Plan 134

Steve Blank

JANUARY 6, 2021

Over the weekend I got asked the best way to teach students the principles of Lean via Zoom. I realized that pre-pandemic I had put together a series of two-minute videos called “See Why.” Here’s what I suggested they offer their students: Lean in Context. No Business Plan Survives First Contact With Customers.

Lean 356

Lean Customer Development Business Model Video 356

SoCal CTO

OCTOBER 6, 2011

His basic point was: If someone, including me, tells you something isn’t a great idea and there’s no market for it there are only two acceptable responses. I’m going to take that thought out into the field and validate it with my customers." Customer Validation 101. Either: "That’s interesting. billion dollar mistake.

Customer 227

Customer Fractional CTO Viral Lean 227

Steve Blank

NOVEMBER 13, 2012

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. Leveraging my marketing skills, I successfully made what Steve calls an “onslaught launch”, generating a lot of press coverage and apparent early success. But customers didn’t agree. The Crater in my rookie days.

Japan 292

Japan Customer Development Developer Customer 292

Steve Blank

JUNE 23, 2020

The pandemic has upended the business models of most startups and existing companies. As the economy reopens companies are finding that customers may have disappeared or that their spending behavior has changed. Suppliers are going out of business or requiring cash-up-front terms. Here’s how.

Customer 436

Customer Marketing Customer Development Lean 436

Startup Professionals Musings

SEPTEMBER 13, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Commit to a major customer. Only one-third make it past their tenth anniversary.

Intellectual Property 341

Intellectual Property Technical Review Startup Incubator 341

Steve Blank

JUNE 26, 2015

—– Lean Innovation Management. In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. The result will be: a new, Lean version of the Three Horizons of Innovation. Here’s how.

Lean 120

Lean Management Business Model Incubator 120

Steve Blank

NOVEMBER 4, 2021

Modern entrepreneurship began at the turn of the 21 st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. Problem – Lean Doesn’t Have a Market Definition Step.

Customer 420

Customer Marketing Lean Vertical 420

Steve Blank

AUGUST 11, 2020

A subsegment of those instructors – those trying to teach Lean LaunchPad, whether in I-Corps, or Hacking for Defense – have an additional burden of figuring out how to teach a class that depends on students getting out of the building and talking to 10 to 15 customers a week. Customer Discovery and Minimal Viable Products.

Lean 420

Lean San Francisco Silicon Valley Florida 420

Steve Blank

APRIL 5, 2017

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My Define the Mission of Marketing Communications.

Marketing 310

Marketing Audience Technical Review PR 310

Startup Professionals Musings

JULY 8, 2022

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers.

Technical Review 357

Technical Review Green Social Media Lean 357

Steve Blank

JUNE 26, 2014

We’ve pivoted our Lean LaunchPad / I-Corps curriculum. We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

Up and Running

DECEMBER 6, 2012

Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning™. Before I dive too deeply into the Lean Planning methodology, it makes sense to talk about its history and where it comes from. It starts with “Plan-As-You-Go” instead of detailed, formal business plans.

Lean 147

Lean Silicon Valley Forecast Technical Review 147

Steve Blank

MAY 7, 2019

Modern entrepreneurship began at the turn of this century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. This new framework can act as the front-end of Customer Development.

Lean 333

Lean Marketing Agile Customer Development 333

Steve Blank

SEPTEMBER 5, 2013

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. Here’s how that happened. Wireframes. First Pivot.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

Steve Blank

SEPTEMBER 3, 2014

I was driving home from the BIO conference in San Diego last month and had lots of time for a phone call with Dave, an ex student and now a founder who wanted to update me on his Customer Discovery progress. Customer Discovery. He worked hard to deeply understand the customer problems of these two customer segments.

Cofounder 336

Cofounder Founder Technical Cofounder Coder 336

Startup Professionals Musings

APRIL 4, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Commit to a major customer.

Intellectual Property 261

Intellectual Property Technical Review Incubator Bootstrapping 261

Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. to get hard-earned information.

Lean 298

Lean Business Model Customer Development Guinea 298

Steve Blank

APRIL 4, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) talk to more customers?

Customer 234

Customer Business Model Nebraska Cloud 234

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

Customer Development 219

Customer Development Web Developer Customer 219

Steve Blank

JANUARY 22, 2014

Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. Success depends on finding startups that have identified acute customer pains in large markets where conditions are ripe for a new entrant. Customer Development Lean LaunchPad Science and Industrial Policy Venture Capital'

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

The Startup Magazine

NOVEMBER 21, 2018

In essence, a plan or design for the day to day running of your business is all that a business model actually is. But not just any business model will do; you need one designed for your specific business and one that can be adapted as and when you need it to be. Get Customer Feedback. Test First.

Business Model 94

Business Model Lean Guinea Startup 94

Steve Blank

AUGUST 21, 2013

We’re going to test this hypothesis by teaching a Lean LaunchPad class for Life Sciences and Health Care (therapeutics, diagnostics, devices and digital health) this October at UCSF with a team of veteran venture capitalists. used to serve those customers. Another team reordered their device’s feature set based on customer needs.

SBIR 314

SBIR Technical Review Lean Startup 314

Startup Professionals Musings

DECEMBER 6, 2019

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Commit to a major customer. Only one-third make it past their tenth anniversary.

Finance 320

Finance Intellectual Property Technical Review Incubator 320

Up and Running

APRIL 29, 2019

When your marketing plan aligns with your branding goals, your company becomes memorable to the masses. Nearly every business owner has goals , but how you define and carry them out often makes the difference between success and failure. percent of American companies use some type of digital content marketing.

Marketing 142

Marketing Social Media Lean Campaign 142

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there?

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Both Sides of the Table

JUNE 4, 2013

I recommend you read Fred Wilson’s recent blog post about the need for a well articulated business strategy before pushing a particular business model. He then brought her to board meetings so nobody could accuse him of not having a business model. You need product / market fit.

Technical Review 401

Technical Review Startup Business Model Non-Compete 401

ConversionXL

JUNE 2, 2022

Every business needs leads. The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Account-based marketing is a team sport.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Steve Blank

OCTOBER 24, 2014

Product/Market fit now has its own book. —— The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses and agile engineering to build minimum viable products.

Business Model 335

Business Model Design Customer Development Lean 335

Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Waterfall Development.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

SEPTEMBER 16, 2014

Surprisingly if you’ve filled out the business model canvas you already know who you need. I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. Filed under: Customer Development. Customer Development'

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

Up and Running

JANUARY 29, 2019

Yes, the words “business plan” might trigger some dread about epic documents that take a ton of time to produce—but that’s not necessarily what a business plan needs to be. The Lean Plan for solopreneurs. What about their approach inspires their customers? How do they effectively market their products or services?

Lean 64

Lean Business Plan Revenue Forecast 64

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

YoungUpstarts

JUNE 1, 2019

In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. Go-to-Market. But when it comes to that crucial second phase – go-to-market – entrepreneurs find themselves devoid of help and support. In other words, they need go-to-market traction. Go-to-Product.

Cleveland 150

Cleveland Framework Marketing Early Stage 150