Business Model Demo Sales Cycle Technology 
Steve Blank
SEPTEMBER 5, 2013
Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. Technology in search of a market.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Requires venture funding because you have no income, and if you’re successful you’ll need lots of people and tech to run the business.
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Both Sides of the Table
OCTOBER 19, 2009
The first attention we started getting was after we launched the company publicly at Demo on September 25th of this year. A number of VC’s stopped by our booth or watched our demo on the DEMO website and we had about 5 proactive inquiries. The first VC I met with came from attending DEMO. Page 4: Business Model.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Business Model I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. SolidWorks 2: The best VAR management program in the world? that directly tackled the problem of acquiring customers.
This is going to be BIG.
NOVEMBER 10, 2011
Slow sales cycles. Business Insider wrote about our investment in the company yesterday. You can sit in a pitch meeting with an investor demoing your product, and hypothesize as to whether or not there will be a market or even a business model for something, or you can role reverse and "Show them the money".
BeyondVC
AUGUST 26, 2008
The highest friction sale is spending lots of money on marketing and trade shows and having a large, direct sales force of expensive reps pounding the pavement for months trying to close a large deal with an enterprise customer. Businesses have a lot riding on the decision to use one product or another.
ConversionXL
JUNE 2, 2022
This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. They haven’t completed a form, joined a webinar, or requested a demo.
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