Traversing No-Man’s Land, The Go-To-Market Phase
YoungUpstarts
JUNE 1, 2019
This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale. In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical.
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