ConversionXL

SEPTEMBER 20, 2018

What is a sales-led go-to-market strategy? A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. Essentially, if you want to make a sale, the whole process starts and ends with your sales team. Dominant growth engine. Image source ).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Hippoland

AUGUST 8, 2018

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though. But this is incredibly hard to do, and most sites cannot do this at scale.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though. But this is incredibly hard to do, and most sites cannot do this at scale.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

MAY 19, 2016

Like any model it has its pros and cons. The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. sales page, cart, purchase, etc.) Identify User Behavior.

Analytics 78

Analytics Metrics Channel Software Review 78

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) This is an incredible skill, one that most engineers overlook. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM doesn’t stop at lead generation or new opportunities. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98