article thumbnail

The Secret Sauce Of Start-Up Success

YoungUpstarts

One of the most frequent traps of a business leaders is they believe their own propaganda but don’t take the time to listen to objective but critical feedback from customers, prospects and competitors. Can a competitor’s product name be easily substituted for my company’s brand? Build a business model that scales.

Georgia 238
article thumbnail

When Microsoft Threatened to Sue Us Over the Letter “E”

Steve Blank

By 1997 E.piphany was a fast growing startup with customers, revenue and something approaching a repeatable business model. With a massive leap of creativity we decided that it should it should have our company name and the letter “E” with a swoop over it. With the browser came a Microsoft logo.

SQL 284
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Consider whether you can register a domain and obtain a trademark.

Naming 120
article thumbnail

How To Get Past Buzzwords And Make Better Hires

Transformify

If all your product managers come from Google, they’re accustomed to a certain set of business models and a certain set of tools. After all, we want employees to be productive right out of the gates. Want to build a project around product name recognition and customer loyalty?

Hiring 40
article thumbnail

How to Create a Compelling Unique Selling Proposition

ConversionXL

We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME]. Thanks, [YOUR NAME]. Would you be open to a 15-minute phone or Zoom chat? Short, transparent and to the point.

article thumbnail

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.

Naming 40
article thumbnail

LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. Subscriptions became the product with the highest dollar volume faster than expected. The general rule is one business model drives the business.