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How to Map Out an Ecommerce Business Plan in 1 Hour

Up and Running

What exactly needs to be included in a business plan, and in how much detail? You may have been told that the more detail you can include in your business plan, the better, but this is not necessarily the best strategy for everyone. Digital businesses need to be agile and reactive too.

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. Organic Social Media Campaigns. Organic Social Media Cannabis Marketing. Email Marketing.

SMS 101
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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Develop a Business Plan. It’s been proven that planning makes you more successful. Beyond writing a business plan to acquire funding (if that’s what you need), a business plan can help keep you on track to meet your milestones and goals. Determine what type of business plan is right for you .

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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

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The 5 Biggest Crisis-Related Mistakes Your Business Is Probably Making

YoungUpstarts

by Shannon Tucker, Vice President of Media Relations at SSPR. I’ve been working in PR for close to 15 years, and I still spend more time than I’d like trying to get clients to understand the importance of crisis planning. You’re using a crisis as a PR ploy. Two words that make me cringe: “No comment.”. Lean into the fear!

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What the Founder of Cheek’d Can Teach You About Startup Marketing

Up and Running

The growth of her startup is all due to her own efforts: “I wasn’t able to afford a PR firm. As a very creative, social, ambitious, and passionate entrepreneur, I decided to take on the responsibility on my own. Join online communities and maintain a social media presence. Be creative. Think Guerrilla.

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Intellectual Property for Startups in the Real World

Gust

What kind of risk do we run of being put out of business by others’ IP rights ? Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? Large companies] win by locking competitors out of their sales channels.