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Are Business Plans Still Necessary?

Both Sides of the Table

This is part of my ongoing series of posts and I need to file this one under both Raising Venture Capital and Startup Advice. In an era of “launch and learn&# is there a need for a business plan? I have seen really great product people espouse the death of the business plan. Do so at your peril.

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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Entrepreneurs put together their funding presentation by extracting the key ideas from their business plan, putting them on PowerPoint/Keynote and pitching the company – until they get funded or exhausted.

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No One Wins In Business Plan Competitions

Steve Blank

Last week one of the schools I teach at invited me to judge a business plan contest. I suggested that they first might want to read my post on why business plans are a poor planning and execution tool for startups. At best I think business plan competitions are a waste of time.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. The Focus on Execution Versus Learning and Discovery The product development model assumes that customers needs are known, the product features are known, and your business model is known.

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When Hell Froze Over – in the Harvard Business Review

Steve Blank

There was nothing suggesting that startups and new ventures needed their own tools and techniques, different from those written about in HBR or taught in business schools. To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.

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Is the Lean Startup Dead?

Steve Blank

When Netscape went public, it unleashed a frenzy from the public markets for anything related to the internet and signaled to venture investors that there were massive returns to be made investing in anything internet related. After the crash, venture capital was scarce to non-existent. Then one day it was over. IPOs dried up.

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When Hell Froze Over – in the Harvard Business Review

Steve Blank

There was nothing suggesting that startups and new ventures needed their own tools and techniques, different from those written about in HBR or taught in business schools. To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.