Both Sides of the Table
OCTOBER 8, 2014
Over the past decade we’ve had high-profile exits at many companies that pioneered monetization techniques now used across the web including Commission Junction, Value Click, ShopZilla, Price Grabber, LowerMyBills and a newer breed including Invoca, Burstly, Shift, Rubicon Project, Gravity, Convertro, Retention Science and so forth.
Both Sides of the Table
OCTOBER 10, 2011
Each customer segment of your business needs to be analyzed to determine whether they are profitable enough given ongoing costs to serve them relative to the revenue you would receive and the retention money you’d have to money to keep them with your service.
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Duct Tape Marketing
MAY 5, 2017
Edge cache any asset files (Javascript, CSS, images) so the page loads as fast as possible. How you can increase customer’s lifetime value & retention. We made some basic changes to our overall website to make sure it was SEO-optimized. What you can sell through a membership/subscription, including 4 case studies.
ConversionXL
FEBRUARY 27, 2019
Social media also offers a cache of market research data. Says thanks; Show me how much they charged my credit card; Shares a few resources to boost customer success (and retention). If you have a smaller budget, less time, or you’re selling a product that’s difficult to talk about (e.g. Emotion sells. Step 4: Write compelling copy.
ConversionXL
MAY 8, 2019
If you don’t have an internal cache of data or a big budget, the third option is your best bet. Treat education as the foundation of your customer retention strategy. First-hand external data, which comes “from a source that is not connected to the organization [such as] surveys or research to find new data.”
ConversionXL
JUNE 19, 2019
Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Inline critical resources—use cookies to determine whether to inline/cached. Quality conversions Audience-based marketing (retargeting, segmentation). Image quality—use WebP (vs JPG/PNG etc).
ConversionXL
SEPTEMBER 10, 2014
They also say in the report that Page Speed “affects every conceivable business metric” and can influence everything from customer satisfaction to customer retention. Take Advantage Of Browser Caching. Leveraging browser caching. seconds, 10% longer than when the same study was conducted 9 months earlier.
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