California Demand Partner Vertical 
Growthink Blog
FEBRUARY 27, 2010
What is the future of Pay-Per-View/Video-on-Demand (PPV and VOD)? Video-on-demand alone is estimated to grow from a $1.1 A former partner in two leading Los Angeles media law firms, Lee holds a J.D. He is a current member of the California State Bar, and the Hollywood Writers Guild. Has the U.S. in History from UCLA.
Steve Blank
AUGUST 31, 2009
As a result the young company is now saddled with an expensive, scaled-up sales organization frustrated trying to execute a losing sales strategy and a marketing organization desperately trying to create demand without a true understanding of customers’ needs. Why change something that has worked so well over the last three decades?”
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Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. These two posts were amazing. Anyways, here’s one question I have.
Steve Blank
JUNE 5, 2009
You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. You leave the comfort of your existing job, convince a few partners to join you and you jump off the bridge together. There is no certainty about a startup on day-one.
Steve Blank
MAY 21, 2009
If the VP of Sales doesn’t think that generating end user awareness and ultimately demand for them is worthwhile, then one of you is an idiot. Partners Booths While your booth may be small, some of your potential or existing partners may have much larger ones, in much more visible locations. Hope it’s not you.
Steve Blank
NOVEMBER 5, 2009
Did the partner have a good or bad day, etc. We were able to raise a Seed round from Bessemer Venture Partners on a powerpoint idea, and never found the repeatable customer model. Anything that is not a standard VC dozen format will get thrown away by a junior associate with MBA before it is ever seen by a partner.
Steve Blank
JULY 13, 2009
The positive effect of the tidal wave of press was as a door opener for us to raise money from corporate partners. Which at this stage of the company was marketing and financing. At the time I was a true believer that Rocket Science was going to change the gaming world.
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