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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

It wasn’t a lack of competence or skill in her job; it was just that as far as she was concerned, her job had no connection to the rest of marketing, our customers or our ultimate success as a company. I also wanted to know who our existing customers thought we competed with. What did they think we stood for? If so, where?

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Silicon Beach emerges as a tech hotbed

www.usatoday.com

"Were helping the second-largest city in the United States become a veritable tech center," Google says on its website, in trying to attract employees for sales and engineering positions. He has hired engineers from Loyola Marymount University , CalTech, University of Southern California and UCLA , he says. Want 300 days of sun a year?"

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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. I’ll put it in simple terms for non salespeople. Why Buy Anything ? Why Buy Me?

Sales 150
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Go Anywhere, Get Anything

Reid Hoffman

She worked as a sales clerk at a fashion company called Celine. I still remember it – she used to shop at those kinds of places, and she had to become a sales clerk. They had to fight for the right to compete. Then they had to compete and win as well. He couldn’t come back. So my mom had to get a job.

Iran 39
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What would you want to tell Washington DC about startups?

Startup Lessons Learned

Beyond just those who will be hearing about the lean startup for the first time, Im expecting to shake a lot of hands and have a lot of interesting side conversations. Similarly, government purchasing is a frustrating series of hoops, even compared to enterprise sales. The Lean Startup Intensive is tomorrow at Web 2.0.

DC 90
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Startups: It’s not Thelma & Louise

Austin Startup

I’ve made a few grammatical and non-substantive updates for clarity. It’s my hope that some of it can be useful to others, specifically other under-represented founders or non-traditional markets. (I As a boot-strapped founder aka our biggest investor, one of the things I leaned into uncovering was the unknown. Lean into it.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Gone are the days of advertising to everyone in San Francisco, California. Common characteristics of social traffic… Could be high or low intent / level of motivation, but likely leaning towards low. Only non-branded keywords with one or more clicks are included in the data. Mobile Advertising Is Gaining More Attention.

PPC 48