Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line? The people.

.Net 119

.Net Campaign Analytics Channel 119

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. Once you perfect the strategy, conversions will soar. How Important Is Email Marketing in eCommerce? So, what’s the truth about the state of email marketing in eCommerce? Direct Marketing vs. Transactional: Which Is Best? Eastern on Tuesday.

eCommerce 48

eCommerce Email Conversion Marketing 48

Duct Tape Marketing

NOVEMBER 17, 2022

Kip and Keion share their marketing expertise unfiltered in the details, the truth, and nobody tells it. In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. Influencers who still need to be part of that conversation.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

Duct Tape Marketing

DECEMBER 11, 2019

I think the marketers will abuse any channel that they get their hands on. I would say bad marketers will abuse any kind of that they get their hands on. And it’s more… Marketing is much more about understanding what the customers like. So text marketing. So we started with that.

Marketing 41

Marketing SMS Channel Conversion 41

Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. What’s your take on that? David: Absolutely.

Search 31

Search Technical Review SEO Small Business 31

Rob Go

AUGUST 10, 2011

For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. open rate, a 6.4%

Retention 48

Retention Email eCommerce Software Review 48

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Understand the Funnel.

Marketing 52

Marketing Social Media Campaign Advertising 52

YoungUpstarts

DECEMBER 7, 2017

In this article, I’ll show you what triggered marketing is, as well as a live example of triggered marketing. I’ll also discuss some of the emotions that can be used to carry out triggered marketing, plus four important steps in building an effective triggered marketing campaign. Closure is important.

Marketing 124

Marketing Analytics Campaign Email 124

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. As a small business, lead conversion can mean a lot of things to different people. And then get busy working on boosting your lead conversions through email marketing. Take a look. Use anchor text CTAs.

Email 60

Email Customer Marketing Campaign 60

Occam's Razor

JANUARY 30, 2012

Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. I would like an alert when goal conversion rate for any day is greater than 25%.

Analytics 145

Analytics Metrics API Web 145

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I don’t know if you ever thought about the lead acquisition strategy to actually go out and find websites that currently have your target market and make an offer to buy them. The great thing about this strategy is you already have a conversion mechanism. Improve conversions. Just do some basic conversion improvement.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

JULY 11, 2016

Elite Camp is a 3-day traffic and (mainly) conversion event. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Can the change alter customer behavior?

PPC 48

PPC Analytics Video Non-Compete 48