Startup Professionals Musings

JUNE 15, 2016

The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Digital marketing is all about telling memorable stories with your brand, establishing a voice, and visuals with engaging icons, colors, patterns, and movement. Content that doesn’t connect doesn’t fit.

Marketing 120

Marketing Social Media Channel Startup 120

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

JULY 11, 2016

Elite Camp is a 3-day traffic and (mainly) conversion event. Build a business case around conversion optimization. Conversion research revolves around one major question: How can we know which changes will be effective? Report tangibly and make content marketing comparable to direct marketing channels.

PPC 48

PPC Analytics Video Non-Compete 48

Up and Running

SEPTEMBER 13, 2021

This is extremely useful information because if you are getting what you consider to be high numbers of visitors, but you have a low conversion rate (visitors complete actions), there could be issues with your website. User acquisition data is fundamental to maximizing your return on investment for marketing. Device targeting.

Analytics 93

Analytics SEO Channel Search 93

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. conversion rate.

Retention 48

Retention Email eCommerce Software Review 48

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Get Social.

Marketing 52

Marketing Social Media Campaign Advertising 52

YoungUpstarts

NOVEMBER 7, 2016

Direct marketing methods promote quality customer service. Physical marketing materials properly channelled will help you to build a steady customer base. Attending such events will also provide you with an opportunity to network as you can have face-to-face conversations with potential customers.

Marketing 124

Marketing Advertising Distribution Reputation 124

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Start in places where conversations are already happening. Use direct marketing and promotions to encourage purchase.

Social Media 145

Social Media Channel Curation PR 145

mashable.com

JULY 18, 2012

Subscribe to the Business channel. This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. As a small business, lead conversion can mean a lot of things to different people. And then get busy working on boosting your lead conversions through email marketing. Develop a multi-channel approach.

Email 59

Email Customer Marketing Campaign 59

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Micro-conversions FTW! Security Choice: The Power of Conversion Through Transparency.

Web 164

Web Design Marketing Security 164

www.usatoday.com

JULY 16, 2012

Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. Airbnbs (move) quieted a lot of conversations," Shapiro says. To find out more, read the FAQ and Conversation Guidelines. . .

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Steve Blank

OCTOBER 7, 2015

That was the message from the two latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Clips from their interviews are below, but first a word about the show: Entrepreneurs are Everywhere airs Thursdays at 1 pm Pacific, 4 pm Eastern on Sirius XM Channel 111. If you can’t hear the clip, click here.

Entrepreneur 120

Entrepreneur New York Cofounder New York City 120

YoungUpstarts

DECEMBER 7, 2017

Some companies credit the use of Wi-Fi analytics and automated marketing services for their recorded success. These companies began by collecting customer emails, and then directly marketing to each customer using insights gained from the customer shopping behavior. Trust is an effective emotional trigger as well.

Marketing 124

Marketing Analytics Campaign Email 124

Duct Tape Marketing

DECEMBER 11, 2019

I think the marketers will abuse any channel that they get their hands on. I would say bad marketers will abuse any kind of that they get their hands on. And it’s more… Marketing is much more about understanding what the customers like. So text marketing. So we started with that.

Marketing 40

Marketing SMS Channel Conversion 40

Duct Tape Marketing

OCTOBER 27, 2017

That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Here’s how. Get a free burger!

Marketing 50

Marketing Redemption Channel SMS 50

ConversionXL

DECEMBER 13, 2018

The ability to include display view-throughs in Multi-Channel Funnels strengthens attribution models. In the example below, the eye icon represents display impressions: View-through data sheds light on potential catalysts for conversions from direct or organic sessions. Where do they fit into the analytics conversation?

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Customer segmentation is an old trick in the marketing book. Social proof can be a great way to improve your conversion rate.

San Jose 133

San Jose Customer Database Campaign 133

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Analytics Channel 119

Duct Tape Marketing

MAY 9, 2017

But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. That’s one of those things that I think you know there’s a little knowledge of location snippets and some of that stuff has just kind of gotten built in. What’s your take on that?

Search 31

Search Technical Review SEO Small Business 31

ReadWriteStart

NOVEMBER 12, 2010

We discussed marketing, advertising and direct marketing agencies as being the best channel partners for him. One very interesting point in the conversation was when Taha said he was surprised that job/career is the most popular category so far. A larger subscriber base is needed to get better vendors to sign up.

Tanzania 128

Tanzania Africa Entrepreneur Startup 128

Rob Go

AUGUST 10, 2011

For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

Occam's Razor

JANUARY 30, 2012

Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. I would like an alert when goal conversion rate for any day is greater than 25%. Try to look at your top 25 campaigns and compare conversion rate. Once they scroll, the chances for goal conversion go down dramatically.

Analytics 145

Analytics Metrics API Web 145

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I don’t know if you ever thought about the lead acquisition strategy to actually go out and find websites that currently have your target market and make an offer to buy them. The great thing about this strategy is you already have a conversion mechanism. Improve conversions. Just do some basic conversion improvement.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Up and Running

FEBRUARY 23, 2016

Learning to do market research is that step you really can’t skip, because while it certainly helps if you know what you want to grow, you’re still going to need to know who is going to buy your products, where you’re going to sell them, and how you’re going to do this, all while taking competitors into consideration.

Colorado 60

Colorado Southern California Business Plan Oregon 60