Version One Ventures

SEPTEMBER 28, 2015

In fact, when we use the term “social platforms” at Version One, we’re referring to messaging (e.g. You can also compute growth in these categories, from which you can see how effective your growth, engagement, and re-engagement campaigns are, respectively. After we understand engagement and churn, we can perform cohort analysis.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. The goals of these companies could be quite different depending on the desired quantity, quality, and cost of customers. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these).

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant. Form a hypothesis.

Metrics 156

Metrics Analytics Lean Churn Rate 156

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. They refer to these differences as “ Red Flag” Metrics (or RFMs). RFMs allowed Groove to identify which users were at risk before churning actually happened. Now to the case studies….

Retention 106

Retention Churn Rate Metrics Software Review 106

Transformify

DECEMBER 22, 2019

I’ve seen lots of startup founders making the same mistake – spending all the funding they have on headcount and expensive and inefficient marketing campaigns. Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churn rate.

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

ConversionXL

AUGUST 12, 2016

And when you consider that acquiring each customer has a cost, you can appreciate the importance of an airtight sales funnel that consistently converts. Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. Image Source.

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. Before we dive into these customer lifecycle stages, a word of caution: Any reference to a linear funnel or customer lifecycle is an oversimplification. Reactivation.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. Before we dive into these customer lifecycle stages, a word of caution: Any reference to a linear funnel or customer lifecycle is an oversimplification. Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48

maplebutter.com

JANUARY 8, 2013

Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. Your existing customers are you best source of referals – just ask. I have a proposal written up including full cost and revenue projections. There is opportunity cost that should always be considered.

Technical Review 44

Technical Review Startup Cofounder Software Review 44