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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

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The Best Programming Languages for Digital Marketers

ConversionXL

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Marketing goals: accessing in-depth user data from your company’s database; running advanced queries on Google Analytics data, etc. After that, he could easily query the company database and find the bugs.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Email software is what’s going to drive your marketing campaigns.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

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The State of the Crowdsourcing Union, 2011

crowdSPRING Blog

Most online (and many many offline) companies are leveraging paid search and pay many thousands of dollars to experts to manage their campaigns. A company looking to place ads on search networks posts their campaign through Trada and their community of SEO experts contributes keywords and terms to the campaign.

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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

One was extolling the wonderfulness of their multi channel campaign tracking. The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool).

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Best Practices and Tips for Restaurant Web Design

crowdSPRING Blog

Keep in mind that people are generally impatient when browsing websites and slow load times do impact conversions (getting people to buy your products or services). Backend developers usually focus on the interaction between the server and databases. Don’t play music on your site. People hate it. Personality!

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