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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. That’s ~12% more than the average person.

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Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

crowdSPRING Blog

My junk email is an account I use specifically to sign up for random websites, to conduct ecommerce, and to avoid the mailing lists that my accounts inevitably (and magically) appear on. Here are 5 best practices to consider as you launch your own email campaigns. Pick and choose among your customers as you design your campaigns.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

Analytics 116
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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? I Got No Ecommerce.

Analytics 124
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

A good example, for e-commerce and non-ecommerce sites, is [link]. The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website.

Analytics 165
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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” Understand your audience to create campaigns that will appeal to your shoppers. However, what really matters is the ease of the redemption process and the rewards available. Reward Structures.