Both Sides of the Table

FEBRUARY 24, 2016

Companies have to decide how much centralization or decentralization of resources should exist in, for example, marketing: Local campaigns & budgets or centrally coordinated ones? Public Storage does about $2.4 billion in revenue and has a public enterprise value of $44 billion. Why is it so valuable? There are no easy answers.

Video 150

Video DC Chicago Washington 150

Duct Tape Marketing

SEPTEMBER 26, 2014

Once upon a time, an apple was a crunchy fruit available in red or green, but now ‘Apple’ is a global brand that has changed the way people communicate. Branding Ideal Customer Inbound Referrals Lead Conversion PA Promotions' photo credit: flickr. Let Your Brand Do The Talking.

Widget 62

Widget Audience Green Portfolio 62

Occam's Razor

JULY 22, 2013

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). micro-conversion). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. The company obsesses about conversion rate. ADD TO BAG. Outstanding.

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Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 24, 2016

Step 3: Assisted Conversions. You would think if you throw in Conversion Rate in there and you are ready. Can you see how savvy the company's people, process and structure would have to become to allow optimization of a portfolio of outcomes, rather than just one (conversion rate)? Step 3: Assisted Conversions.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. It is a complete rethink of ecommerce analysis. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

FEBRUARY 8, 2023

But for the vast majority of people who run their own businesses, it's typically coming down to reduced profitability because of rework where people are having multiple meetings to get the same project, the same product, the same campaign done to the quality that was expected. So the cost of not listening is quite significant.

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United Kingdom America North America Australia 66

Occam's Razor

SEPTEMBER 21, 2015

You'll tell them in 40 mins, leaving 20 for conversation. The goal will be to get to the point faster, and move the conversation away from the data to what should be done. I choose YOY Change for my sort (worst to best) as I thought that was the more important thing to drive the conversation.

Stock 60

Stock Conversion Matching Audience 60

Reid Hoffman

MARCH 2, 2021

You can listen to the conversation on the Greymatter podcast here. Before, I was part of a portfolio, so an allocator who buys stuff and sells stuff, but I never ran anything. Another example I will give you: at the height of a pandemic, we actually came out with a marketing campaign “Don’t use Uber.” EPISODE TRANSCRIPT.

Iran 39

Iran Technical Review Non-Compete Lean 39

ConversionXL

JULY 20, 2016

Things like: Mean RGB (Red, Green, Blue). We’ve written a lot on conversion credibility killers , so think about “cheap” design elements with the same heuristics. Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. You change nothing but design, and conversions go up.

Stock 48

Stock Mobile Design Singapore 48

Occam's Razor

NOVEMBER 18, 2014

Now I can quite literally follow the path to every conversion. I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. I've used Sunbursts to do the same with keyword portfolios.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

VC Cafe

FEBRUARY 14, 2010

Green: low-energy consuming phones and products for using the mobile as an energy monitoring device in the house. For every campaign period, the operator defines a set of offers (for prepaid recharge, airtime or other services). The i-nigma solution incorporates real-time performance tools to enhance mobile-campaigns and revenues.

Mobile 109

Mobile IP SMS Networking 109

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? GetSatisfaction - conversations between companies / customers. Bethnal Green Ventures. Login System. Social functionality. Crowdfactory. Exact Target.

Software Review 53

Software Review Technical Review Startup 53