Occam's Razor

JULY 22, 2013

micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Or perhaps you want to create a wishlist (boom! Or … any of a bunch of other things. You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

VC Adventure

AUGUST 10, 2010

At the end of his post Brad lists out the companies in the Foundry portfolio that started as seed investments ( AdMeld , Gnip , Lijit , Mandlebrot , Next Big Sound , Standing Cloud , and Trada ). The roots of Trada can be traced back to a series of conversations Niel and I started having months before the concept of Trada was born.

Syndicate 74

Syndicate Syndication Due Diligence SEM 74

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

APRIL 14, 2022

If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? They are the partner and the supplier are all in one. It's also not something.

Marketing 90

Marketing Affiliate Channel Software Review 90

Occam's Razor

OCTOBER 24, 2016

Step 3: Assisted Conversions. You would think if you throw in Conversion Rate in there and you are ready. Can you see how savvy the company's people, process and structure would have to become to allow optimization of a portfolio of outcomes, rather than just one (conversion rate)? Step 3: Assisted Conversions.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 30, 2013

It delivers conversions when I visit your site once and buy something. A final tertiary challenge is that in a world dominated by conversations and social, your static content rarely entices any new conversations. Finally it generates a constant stream of social amplification and social conversations! So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. By not focusing on just the digital conversions.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

APRIL 6, 2009

There will be two bonus items in there: 1) SbKT will attempt to classify your keywords into logical Campaigns and 2) into logical Ad Groups, thus saving you some time. and exactly where to send this traffic so they have a relevant experience (which translates to a higher conversion rate). Data driven paid search campaigns!

Search 103

Search PPC Matching Analytics 103

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. It is reflected in the obsession with Conversion Rate. How do you move beyond the standard conversion rate of less than 2%? You do sub optimal things.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Site Conversion Rate. Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? Analysis Ninjas spend 75% or more of their time in analysis that delivers actionable insights.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " That's primarily because Tide does not truly understand how to do Conversation Marketing. I've heard this more times than I care to remember: " Our CPC for our Bing/Yandex campaigns was $2.25.

Metrics 166

Metrics Marketing Search SEO 166