A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". We're going to use an affiliate program so our customers sell it for us.". Which is OK — not all products need to be viral!

Software Review 261

Software Review Technical Review Viral Software Developers 261

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. They also come with higher costs and LinkedIn-specific platform limitations. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later).

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

JULY 12, 2023

It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Now is the time to reap the benefits of those good customer relationships that you've been cultivating. Viral marketing campaigns to lure new customers will cost you big money.

Viral 232

Viral Revenue Distribution Campaign 232

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Run retargeting campaigns that convert with personalized discounts 6. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling.

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

JANUARY 27, 2021

The more software you can introduce to streamline processes and cut back on people costs, the better. It doesn’t just come down to operations; some of these tools will help you reach new audiences and build better relationships with future customers. Hootsuite is a fantastic, low-cost, social media management platform.

Software Review 79

Software Review Software Technical Review Social Media 79

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Growth hacking isn’t about deploying sleazy tricks.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

OCTOBER 21, 2020

It's far less expensive to nail down repeat business from your existing customers than it is to land new ones. Now is the time to reap the benefits of those good customer relationships that you've been cultivating. Viral marketing campaigns to lure new customers will cost you big money.

Viral 430

Viral Revenue Distribution Cloud 430

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Look at your customer data. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

Occam's Razor

JULY 12, 2010

I threw out the world class tool, purchased ClickTracks for a fraction of the cost and put money into Analysts and boom! Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. Invisible Virality. Well not crap… lots of data that no one cared about or actioned. You matter.

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Define the customer experience. That rarely happens.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

SEPTEMBER 13, 2018

Most businesses, even Mixpanel’s paying customers, retain Google Analytics. In the words of hundreds of reviewers, Google Analytics was essential to “identify channels,” “track campaigns,” and monitor “traffic flow.”. We can’t connect analytics data to our real-life customers.”. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Professionals Musings

AUGUST 21, 2022

Engineering creativity, like innovate low-cost solutions, needs to be combined with marketing creativity, like viral social media campaigns, to build a sustainable competitive advantage today. Don’t be afraid of using your intuition and feelings to guide you with customers, but don’t ignore real data.

Engineer 343

Engineer Viral Cofounder Social Media 343

Brandanew

MAY 29, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. How To Ensure Your Startup Team Is Growth Hacking Not Copying.

Curation 100

Curation Social Media Viral Startup 100

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

ReadWriteStart

APRIL 4, 2023

These fees are charged to cover the costs of operating the crowdfunding platform, including marketing, payment processing, and customer support. While these fees may seem reasonable at first glance, they can add up quickly and significantly impact the amount of capital that the startup receives from the crowdfunding campaign.

Startup 141

Startup Campaign Cofounder Venture Capital 141

YoungUpstarts

DECEMBER 5, 2012

Widespread global availability of free or low-cost web access, easy-to-use social tools, and algorithms by companies like Klout and PeerIndex have also resulted in an “influence revolution” According to Schaefer, the rules of online influence are affected by several factors: 1. Having a strategy. Reaching relevant influencers.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

Up and Running

JANUARY 22, 2020

Organic Social Media Campaigns. Doing so will, in turn, help you earn the trust of the public and distinguish your brand as a thought leader while also boosting engagement and customer reach. Not only can you run organic campaigns for free on social media, but you can also reach a wide range of audience sectors. Email Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

NOVEMBER 5, 2015

The challenge with this method is that even if you can get a cost-per-subscriber of $5 (that’s $1 per click and a 20% conversion rate on your landing page) you’ll need to spend $50k to generate a 10,000 person database. If your cost-per-conversion is $10, then it will cost you $100k. Launch a viral competition.

Database 48

Database Email Viral Campaign 48

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

She has the talent but didn’t know where to find customers who would buy such a thing, especially since the cards are expensive. That’s easy to answer if you’ve decided to nail this “ perfect customer.&# for $99 and send to your best customers just to thank them and see what happens.

Software Review 232

Software Review Technical Review .Net Design 232

Hearpreneur

APRIL 13, 2022

They continue to provide superior customer service by ensuring their storing and syncing capabilities are top-notch. Their marketing campaign has been quite strong and, while many features are the same, it offers a competitor, which makes both platforms better because of how hard they must work to stay on top. 13- Unpakt.

Artificial Inteligence 78

Artificial Inteligence Entrepreneur Technical Review Software Review 78

crowdSPRING Blog

DECEMBER 15, 2010

Few young can afford that cost. It’s no surprise that the cost of running the advertising itself is often smaller than the cost to produce that ad or marketing piece. Some marketers advise small businesses and startups to research and create strategic marketing plans. Such plans can help – and strategy IS important.

Lean 129

Lean Small Business Marketing Startup 129

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or.

Software Review 48

Software Review Viral Media Marketing 48

YoungUpstarts

MARCH 17, 2016

There are plenty of places businesses are going wrong in the modern world when it comes to their fixed costs. These are costs that are necessary to keep their operations alive , but that don’t vary depending on output. Then there is the cost of refitting a shop , constructing a building or renting existing premises.

Cost 100

Cost Finance Social Media Engineer 100

Both Sides of the Table

APRIL 28, 2010

Here’s why that is important: when users are on your website you want to convert them to become paying customers. It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Hearpreneur

JULY 5, 2023

It is used to showcase products or services, generate brand awareness, and increase customer engagement through creative videos. Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Thanks to Stuart Bensusan, Surewise ! #5-

Entrepreneur 101

Entrepreneur Audience PPC Campaign 101

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. If youre worried about disappointing some potential customers - dont be.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Here again is your chance to make pivots for almost no cost.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Duct Tape Marketing

JUNE 3, 2023

UpViral – This referral marketing platform is designed to run effective and profitable viral marketing campaigns and help businesses of all sizes generate more site traffic, increase their customer base, and boost sales with its leads and templates.

Viral 62

Viral Audio Social Media Hosting 62

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. Ads are a natural part of the experience.

Customer 102

Customer Viral Audience Campaign 102

Duct Tape Marketing

MAY 30, 2014

Properly designed and produced videos are an amazing way to build strength behind any marketing campaign. Viral Video Marketing. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. The CEO, Michael Dubin, wrote the script and had his good friend co-direct it.

Video 77

Video Widget Software Review Entrepreneur 77

Up and Running

JULY 22, 2014

It is for this reason that most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could generate sales by getting your existing customers to do your marketing for you? The important thing here is to pull on strong emotions of the customer. Get social to generate awareness. Boosting sales.

Customer 92

Customer Social Media Marketing Belgium 92

Up and Running

JULY 26, 2016

The chicken-egg issue of getting customers to your platform while you don’t have any money to spare is a puzzle that many companies are unable to figure out at all. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team). 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

JANUARY 30, 2021

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Here again is your chance to make pivots for almost no cost.

Technical Review 399

Technical Review Product Advisory Board Business Model 399