Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Not necessarily in the shopping mindset. In my mind “the stream&# changes that equation.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

searchengineland.com

MAY 30, 2012

Search Week Newsletter. Search Month Newsletter. B2B Search Marketing. In House Search Marketing. Local Search. Mobile Search. Multinational Search. Paid Search. Search & Analytics. Search & Analytics. Search & Conversion. Search & Display.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

JANUARY 3, 2017

He or she rolls in out of left field reigning in our ideas or making us update high-converting pages with topical campaign driven brand messaging. Brand campaigns consist of several components that lay the foundation for your future conversion rates. Enter the brand jerk. We all know the brand jerk. Image Source.

.Net 111

.Net Campaign Conversion Revenue 111

ConversionXL

SEPTEMBER 17, 2019

Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables. Did they view more than Y pages?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Looking at the picture above … we've spent money on Social, Direct, Search, and Referral efforts and received 767 conversions. That is so cool. This is imprecise.

Channel 161

Channel Analytics Campaign Conversion 161

Mike Michalowicz

NOVEMBER 11, 2021

Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Kelley is a CPA specializing in IRS and state tax debt collections representation. 20+ books sold. – they convert!

Paraguay 84

Paraguay Cofounder Cleveland Email 84

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Which social media post was this link a part of? What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. In other words: Evolution. Said another way, digital revolutions more often than not fail.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2017

Many of the top search results for the term are focused on what it is and whether you can make money from it. Carefully analyze your customer and revenue data. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. The truth is that it’s not all that mysterious.

Affiliate 48

Affiliate Programming Marketing PPC 48

Up and Running

MAY 28, 2015

There’s a lot of questions about what do you actually need in terms of information, if you’re going to do your forecasting, and how does one put together a revenue forecast if you’ve never started a business or your business is brand new. You have visits that you assume through organic search engine optimization.

Lean 60

Lean Business Plan Video Software Review 60

Occam's Razor

AUGUST 9, 2016

You can also search for other stuff, like custom reports or attribution models. It has been a great way to immediately influence revenue for my ecommerce engagements. Now scroll just a bit back up, stare at that column, what would your strategy be for Organic Search if it is at 0.46? Another tip. Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 25, 2014

Do the customer and the company both end up with a win-win (they get joy and task completion, we get some current revenue and possibly a long term repeat customer)? I even abandoned CPA (not enough focus on what makes the ads good). And many others. I settled on Clicks and Assists. I want to fix that. Hence Bounce Rate.

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Create a revenue forecast before you even run the experiment. You need to track the right revenue goals. Search dropdown. 10K / 1M = 1%. Are both created equal?

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. That puts them in the awareness stage. Easy to Use.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. And so, when people are making buying decisions, they make those searches elsewhere. Maintain posting cadence.

Social Media 145

Social Media Audience Media Marketing 145

Duct Tape Marketing

AUGUST 13, 2015

This is especially true when certain posts are just shy of reaching the first page of Google’s search results, where they could be earning you a return on your investment. With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

ConversionXL

APRIL 6, 2016

Look to forums, comparison sites, social chatter (set alerts), and advanced Google searches for your brand + competitors’ brands etc. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Increase LTV –> higher CPA.

Retention 48

Retention Algorithm Software Review Conversion 48