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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149
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The Spending Power Of Millennials And Industries We’re Not Killing

YoungUpstarts

by Harsha Cuttari, CTO of AQUA Intelligence. There is a belief that the secret to cracking the millennial travel market is blockchain and there is no shortage of blockchain companies working to do just that. Blockchain technology can be used to to help personalize travel, a trait Millennials seek.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Many who cite 80% include product ideas that never make it to market.

Product 110
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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

Telepathic, a new technology startup, is bringing A/B testing to the world of mass-market fiction and storytelling. Dun & Bradstreet, a 174 year old financial services company, has spent the last year building an experiment-driven marketing operation. She wants to disrupt Hollywood with the Lean Startup method.

Lean 60
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

Judah Phillips, the co-founder and CTO of Vizadata and founder of SmartCurrent , explained: We already live in a world of “real-time” predictive analytics. Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. Let’s take a look.

Analytics 131
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Tech Diversity & Inclusion Allies at SXSW

Austin Startup

An early Human Rights Campaign board member and longtime Austin LGBTQ leader, Eugene co-chaired President Obama’s & the DNC’s LGBTQ Leadership Council. In this role, she leads the team that creates strategies and campaigns that support the company’s position as a leader in Corporate America for diversity and inclusion initiatives.

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9 Startups That Made Life Better In 2014

ReadWriteStart

Docker is an open platform designed to let developers and sysadmins build, ship and run distributed apps from anywhere. The main contribution of the open-source Docker software is to simplify the distribution of applications by standardizing their properties and shipping them together with their entire environment in neat containers.

API 60