Duct Tape Marketing

NOVEMBER 21, 2022

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. That’s what I want to discuss today.

Fractional CTO 62

Fractional CTO Small Business Metrics Revenue 62

www.huffingtonpost.com

MAY 10, 2011

Ive occasionally worked with executive recruiters, for example in hiring a CTO for my first company, Eve.com. Size of Opportunity - market size, revenue or usage, exit outcome and their ability to get equity early are all important. Minted.com is both a global design community and stationery retailer.

CTO 43

CTO CTO Hire PHP Cofounder 43

YoungUpstarts

APRIL 6, 2015

by Tal Segalov, CTO & co-founder of Mintigo. Last year, Twitter announced that it would unveil its Buy Button in the first quarter of 2015, cementing the role social commerce will play in the way businesses must market their products to consumers. Hire the right marketing team.

CTO Hire 100

CTO Hire Cofounder Social Media Mobile 100

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Many who cite 80% include product ideas that never make it to market.

Product 110

Product Campaign Acquisition Social Media 110

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

DECEMBER 27, 2018

by Harsha Cuttari, CTO of AQUA Intelligence. In turn, the use of technology can also provide valuable data which benefits the guest and the hotel alike when enhancing customer experience. As companies look for new ways to innovate or pivot, many are turning to blockchain technology.

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Fractional CTO France America Programming 127

Hearpreneur

FEBRUARY 3, 2021

Meet the startup co-founders that are simplifying and automating fundraising campaigns for nonprofits through their business, Kindest. David brought 2 of his co-founders, our CTO and Head of Design along with. We offer a technology platform that enables nonprofits to fundraise online through campaigns that convert at a higher rate.

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Cofounder Founder San Francisco SMS 62

ReadWriteStart

JUNE 14, 2012

A founding team with a technical lead, a sales lead, a product lead and a marketing lead, for example, will likely be more effective than a team with only two of those four key functional roles. Don’t be fooled by titles. Focus on candidates’ real hands-on experience and accomplishments.

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Technical Review CTO Hire Software Review Startup 159

SoCal CTO

MAY 15, 2009

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). He has 20 years’ experience as CTO. What are the risks and rewards?

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Social Network Networking Los Angeles Fractional CTO 150

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. But how does it move from the power users to the rest of the market?

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Software Review Technical Review .Net Design 232

ReadWriteStart

MAY 24, 2018

That’s when he reached out on Twitter to make connections, and AJ Wilcox connected him to Dennis Yu, the chief technology officer at BlitzMetrics, which is now one of the top Facebook agencies worldwide. Young and Yu realized quickly that a high churn rate plagues the digital marketing space. “A Reinventing the Wheel .

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

Both Sides of the Table

APRIL 28, 2010

Dave’s a great guy with a good sense of humor and a broad knowledge of the market, which is why I was excited that he could be on the show. Investors: Matrix (Dana Stadler, who was the CTO of PayPal). It is a platform to help brands building viral marketing campaigns. 15mm in Series A. Read more: TechCrunch.

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Venture Capital Cofounder Spain San Diego 270

This is going to be BIG.

FEBRUARY 26, 2010

Correction: Last week's CTO position at Modcloth is actually a San Francisco opportunity, not Pittsburgh. Online Marketing Director, Knewton - New York, NY "I am 15. Candidates must be comfortable wearing many marketing hats including copy-writer, online promotions strategist, social media junkie, and more.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Startup Lessons Learned

AUGUST 31, 2015

Telepathic, a new technology startup, is bringing A/B testing to the world of mass-market fiction and storytelling. Dun & Bradstreet, a 174 year old financial services company, has spent the last year building an experiment-driven marketing operation. She wants to disrupt Hollywood with the Lean Startup method.

Lean 60

Lean United States Fractional CTO Startup 60

The Next Web

JANUARY 31, 2014

Yoav Vilner is the CEO and co-founder of Ranky.co , a growth hacking and online marketing team. If you are one of TNW’s many readers, there’s a good chance you might be a product owner, creator, or the marketer of one. Usually, guest authors link to their homepage via their Author Bio (“yourname is VP Marketing of homepage.com…”).

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CTO Hire Search Web Social Media 138

Duct Tape Marketing

MARCH 24, 2022

Grow Your Business By Growing Your People written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Whitney Johnson. In this episode of the Duct Tape Marketing Podcast , I interview Whitney Johnson. More About The Duct Tape Marketing Consultant Network. Disrupt Yourself Podcast. Learn more here.

Leadership 80

Leadership Technical Review Fractional CTO Utah 80

YoungUpstarts

JUNE 6, 2013

total in funding on crowdfunding platform Kickstarter ) and “Main Street Matters”, where paint manufacturer Benjamin Moore used crowdsourcing as part of its marketing campaign to decide on the colors that would decorate certain main streets in the United States.

Asia 219

Asia Singapore Wiki United States 219

Ben's Blog

JUNE 28, 2011

In Gates and Ellison’s minds, the corporations who owned the Information Super Highway would tax every transaction by charging a “vigorish” as Microsoft’s then Chief Technology Officer Nathan Myhrvold referred to it at the time. The implications of the propriety vision were not good.

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CTO Internet Illinois Cofounder 78

OnlyOnce

MARCH 22, 2016

We are launching today with a Crowdrise campaign. That’s what I call product-market fit. I’m thrilled to announce the launch today of Path Forward, a new non-profit with a goal of empowering millions of women to rejoin the workforce after taking time out for childcare. See more about that below.

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CTO Hire Cofounder Programming Equity 48

Growthink Blog

SEPTEMBER 12, 2011

And it was an even greater coincidence that I ended up watching part of his “jobs” speech at the same hotel where many of his 2008 presidential campaign events were held. Now, it was only by coincidence that the conference was held in President Obama's Chicago home town. Really now, isn’t that the entrepreneurial change we can all believe in?

Tennessee 75

Tennessee CTO Hire Chicago Aggregator 75

ReadWriteStart

DECEMBER 30, 2014

Quip has redesigned office-productivity software for the mobile age. Product Hunt digs up the best new products buried in the noise of today’s startup market by using an upvoting system. The disagreements over Docker just highlight how much is at stake. Product Hunt. Sunrise is trying to make mobile calendars simpler.

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API Software Review Technical Review Startup 60

Hearpreneur

SEPTEMBER 13, 2019

In the 90’s, there was a famous TV spot in Spain from Renault tagging the new young generation entering labor market. And that’s the genesis of the name of my company — the whole idea is that if your marketing/communications efforts aren’t as strong as they should be, you need to change your orbit. #3- Tag to define something.

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Naming Fractional CTO Entrepreneur CTO Hire 103

Scalable Startup

AUGUST 26, 2014

As further market proof of the power of Drupal in the enterprise, Acquia has received about $100 million in funding in the past 3 months, which puts its valuation at over $1 billion. It gained recognition during the 2004 presidential campaign when Howard Dean’s IT director decided to use it as a platform for community and campaigning.

Founder 42

Founder Los Angeles PHP Open Source 42

crowdSPRING Blog

JULY 13, 2016

In her book “ Positioning ,” Arielle Jackson offers a positioning statement formula she learned from former Google Head of Marketing and Communications Christopher Escher when she was an Associate Product Marketing Manager at Google: For (target customer). Marketing 101: channel management and the digital domain.

Marketing 48

Marketing Startup Differentiation Naming 48

Occam's Razor

DECEMBER 3, 2008

This role in the vendor world you get to go to various clients and show off cool detailed stuff that your VP of Marketing consistently screwed up so far and answer technical questions from wise guys. It is quite likely that you'll sit in the IT (CTO / CIO) function. I am getting to how you can increase your salary part.

Technical Review 115

Technical Review Analytics Salary Fractional CTO 115

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? Sometimes I make a blog entry.

Southern California 170

Southern California Acquisition Cost Customer 170

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I need to get you into both the Southern California Tech Central and the B2B Marketing Zone. Maybe ten years.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

Up and Running

OCTOBER 8, 2015

But, we neglected to do our homework and really understand the market that we were heading into. We ended up with a product that was searching for a market instead of first spending the time to figure out who our ideal customer was and building a product specifically for them. We neglected to do our market research.

Marketing 60

Marketing Forecast CTO Hire Finder 60

View from Seed

MARCH 22, 2016

You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention. Your crowdfunding campaign. Your crowdfunding campaign hit it out of the park. You have a new hire (if they’re not the CEO or CTO, reporters probably won’t care). The irony hurts. That is objectively crazy.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

SoCal CTO

SEPTEMBER 8, 2010

August was a slow month in terms of traffic and I was away for a lot of the month, but there were some really great posts at the intersection of startups, technology, product and being a Startup CTO. A Smart Bear: Startups and Marketing for Geeks , August 9, 2010 This is Part 3 of the series: 5 lessons from 150 startup pitches.?

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Startup CTO Hire Cofounder Venture Capital 191

Both Sides of the Table

APRIL 12, 2018

But why did Ring succeed when the entire market kept saying that Nest was going to be the winner? Why did Ring become an enormous success when it produced a hardware product and the market keeps saying, “hardware is too difficult to scale?” We had this discussion many times and with Jamie it wasn’t a marketing slogan?—?it

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Security Los Angeles Silicon Valley Video 247

SoCal CTO

OCTOBER 5, 2010

Great content again in September that meets at the intersection of startups, technology, product and being a Startup CTO. Today RSS is the enabling technology – the infrastructure, the delivery system. Simply put, there is no market for RSS. Except they won’t be called Product Managers. The writing is on the wall.”.

Technology 191

Technology Product San Francisco CTO Hire 191

VC Cafe

SEPTEMBER 27, 2010

TheMarker reports that since opening its API in May this year, Face has seen 5,000 developers use its technology on the cloud, with no need for installations. Face has said to be working on new applications both on the commercial side (working with companies such as Ortbit chewing gum on marketing campaigns) as well as on mobile applications.

Finder 94

Finder CTO Hire Widget 94

Up and Running

MAY 23, 2016

A description of your target market or the different market segments you’re targeting. If you don’t know how to define your target market, read Tim Berry’s article on how to do it, or read this article that explains what target marketing is and how to use it to your advantage. How to Do Market Research.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

SEPTEMBER 13, 2008

Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. But anyone who had done direct response marketing before would have known better. SEM is a simple idea.

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SEM San Francisco Lean Continuous Deployment 164

Duct Tape Marketing

AUGUST 10, 2017

Transcript of An Entrepreneur’s Journey to Success written by John Jantsch read more at Duct Tape Marketing. John Jantsch: On this week’s episode of the Duct Tape Marketing Podcast I get to visit with a true entrepreneurial success story. Hello, welcome to another episode of the Duct Tape Marketing Podcast.

Software Review 36

Software Review CTO Hire Fractional CTO Software 36

SVPG

SEPTEMBER 30, 2016

At the time, Word for Mac was a relatively small market. It was only $60M vs. Windows which at that point was more than a $1B market. PowerMacs were just hitting the market, which had significantly faster chips and more memory. Martina has gone on to have a remarkable career, in both product management and product marketing.

Product 60

Product Technical Review Software Review Engineer 60