Steve Blank

SEPTEMBER 27, 2010

And once you got the data you asked for, it still took weeks or months for a marketer to tease out any customer insight and trends from the data. And if you actually want to respond to shifting customer behavior by running a new marketing campaign (ads, email, etc.,) it would again take weeks or months. An Epiphany. Founder Too.

San Francisco 228

San Francisco Database Advisory Board Silicon Valley 228

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers ask themselves these questions very frequently. We have to do Search Engine Optimization. We have to do Email Marketing. We have to do Paid Search. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels.

.Net 119

.Net Campaign Analytics Channel 119

Duct Tape Marketing

OCTOBER 30, 2019

Transcript of Getting the Meeting with Contact Marketing written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing podcast. He’s a marketer, a Wall Street Journal cartoonist, a bestselling author, and the founder of cartoonists.org.

Marketing 32

Marketing Campaign Naming Sales 32

YoungUpstarts

MAY 24, 2012

Enter “movement marketing” Written in a highly persuasive prose, Scott Goodson’s book “ Uprising: How to Build a Brand – and Change the World – By Sparking Cultural Movements ” argues that the future of business is seeded in revolutions both big and small.

Social Media 145

Social Media Channel Curation PR 145

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Take The Marketing Assessment: Like this show? Duct Tape Transcript.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. How Important Is Email Marketing in eCommerce? So, what’s the truth about the state of email marketing in eCommerce? There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Eastern on Tuesday.

eCommerce 48

eCommerce Email Conversion Marketing 48

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Financial markets are driven by two powerful emotions – greed and fear.”. Fear and greed are commonly known as the two general forces that guide financial markets. Greed also has its history in financial market psychology.

Campaign 48

Campaign Texas Conversion Non-Compete 48

crowdSPRING Blog

FEBRUARY 11, 2019

How do I market my consulting business? You know a lot about marketing or finance or… whatever. You will be a far more successful consultant by applying your expertise to a niche market that needs what you have to offer. Choose your specific calling and then market your skills to that niche audience.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Understand the Funnel.

Marketing 52

Marketing Social Media Campaign Advertising 52

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights. It is amazing how many websites don’t do this simple thing well.

Metrics 98

Metrics Analytics SEM Campaign 98

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. accessible to search engines, sitemap.xml), fresh (i.e.

API 167

API Viral Startup Retention 167

Occam's Razor

JANUARY 30, 2012

Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. Try to look at your top 25 campaigns and compare conversion rate. So go forth and multiply!

Analytics 145

Analytics Metrics API Web 145

aweissman.com

DECEMBER 27, 2006

This followed up on a post Karp wrote back in September about the middle -- and large -- area of online advertising that is in-between, so to speak, branding and direct response, where, he writes: "Traditional approaches to advertising, rooted in TV and print, still hold sway over branding. And search clear dominates direct response.

Advertising 20

Advertising Analytics Metrics Campaign 20

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

To get into the property market you have to get loans of hundreds of thousands of dollars. I was getting more into internet marketing and trying to ramp up my income. I lost interest in Magic, I became a little bit cooler and got into internet marketing, which is a lot cooler, and eventually found a buyer.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Your marketing efforts should yield more customers who are able to conquer (accomplish the task they are there to accomplish) and fewer who say yuck and leave.

Metrics 120

Metrics Analytics PPC Campaign 120