YoungUpstarts

MAY 20, 2018

I’ve talked to a lot of business people asking what medium they use to introduce and market themselves. Some of them have different tools, such as e-mail and website portfolios. They are one of the most effective direct marketing tools. But the vast majority of them have one thing in common—business cards.

Direct Marketing 214

Direct Marketing Mobile Portfolio Networking 214

Ben's Blog

JUNE 18, 2011

Direct marketing—the largest direct marketing company in the world is a software company, Google. We have over 60 companies in our portfolio and none of them use any products from the current software leader, Oracle. Radio—the most valuable radio company in the world is Pandora, a software company. What is next?

Technical Review 76

Technical Review Software Review Valuation Internet 76

Both Sides of the Table

APRIL 28, 2010

Other players such as Obopay have set out to focus on mobile person-to-person cash transfers, mFoundry (a GRP portfolio company) has focused on mobile banking and a mobile wallet and one of my favorite companies m-via is focusing on mobile remittances (right now between the US and Mexico). Enter ShoeDazzle.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. The company truly has a portfolio strategy when it comes to marketing. Are controlled experiments a part of your marketing and analytics portfolio?

.Net 119

.Net Campaign Analytics Channel 119

Tim Keane

OCTOBER 3, 2007

If you dont already know about it, check out the ECHO awards of the Direct Marketing Association. Award portfolios can often be a source of comparable data on these kinds of results. Heres the DMA bookstore link to the most recently published portfolio. Check the experience of others for detailed data.

Wisconsin 60

Wisconsin Marketing Business Model IP 60

Venture Chronicles

MARCH 2, 2012

This is good news because Pages has largely existed as a stepchild in the Facebook portfolio, which despite over 20 million of them they represent a small percentage of the total content in Facebook.

Customer 34

Customer Curation Portfolio Channel 34

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 3, 2011

So it amazes me how many prospecting emails and letters I receive trying to woo me into handing over business with copy like this: “We’re looking to expand our portfolio of websites. Failure To Grab Attention A prospecting letter is a piece of direct marketing, whether it’s sent by email or snail mail.

Sales 109

Sales Email Internet Naming 109