This Week in VC with Dana Settle of Greycroft Partners
Both Sides of the Table
MAY 19, 2010
Current round: $35mm in Series C (extension of Series B at higher valuation) from General Atlantic, Matrix Partners. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. -CEO hinted to WSJ that it may go public in early 2011.
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