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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. My Investments.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Current round: $35mm in Series C (extension of Series B at higher valuation) from General Atlantic, Matrix Partners. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. -CEO hinted to WSJ that it may go public in early 2011. Total raised: $29.5mm.

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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

The competition for funding startups is increasing the valuations of startups, giving entrepreneurs and founders better investment terms. GE Campaign Turns YouTube Videos and. The YCombinator founder believes this means great things for entrepreneurs. Angel rounds also tend to close quicker. SCVNGR Makes Major Enhancements to iP.

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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

The competition for funding startups is increasing the valuations of startups, giving entrepreneurs and founders better investment terms. GE Campaign Turns YouTube Videos and. The YCombinator founder believes this means great things for entrepreneurs. Angel rounds also tend to close quicker. SCVNGR Makes Major Enhancements to iP.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

From big brands creating campaigns on Facebook to group buying sites like Groupon to subscription services such as Birchbox and Shoedazzle to highly curated specialty sites such as Fab.com , 2011 saw large increases in consumers buying online. eCommerce/Social Commerce: New models continue to evolve as ecommerce rebounded this past year.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. GF Data collects and publishes proprietary valuation, volume, leverage and key deal term data contributed by over 200 lower-middle market private equity funds and other deal sponsors, providing a unique negotiating tool. 3) Raise capital.

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Does raising money mean you should start scaling?

The Next Web

They feel the money can and should be spent on ways to grow the company, so they shift into growth mode by hiring more employees, paying themselves, hiring salespeople, running paid ad campaigns, and spending on overhead. Doing a small-scale test of every one of your marketing/sales campaigns is the exact definition of tinkering.

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