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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for. were more distributed. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.

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How Smart Businesses Choose the Best Translation Management Systems

The Startup Magazine

Finally, all TMS systems will include business management features, such as payment distribution, analytics dashboards, and rate sheets. A translation management system can help your organization meet this challenge, whether developing marketing content for microsites or outgoing email campaigns.

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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

Make sure to update and re-distribute them as needed. It took 10 years and steady growth, punctuated by a brilliant messaging strategy, to achieve a $5 billion valuation. . Your messaging strategy needs to align with every other marketing campaign and consideration you deploy. They weren’t an overnight success.

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Next-Gen Marketing Option for Fast-Growth Companies

The Startup Magazine

Challenger brands, new entrants and start-ups don’t need expensive press, magazine and TV advertising campaigns that take a PhD to calculate the results for – they need cut-through, they need to build audience fast and they need to see quick return on their investment.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Current round: $35mm in Series C (extension of Series B at higher valuation) from General Atlantic, Matrix Partners. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. -CEO hinted to WSJ that it may go public in early 2011. Total raised: $29.5mm.

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Twitter Link Roundup #156 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

… Checking In on Foursquare’s Valuation – [link]. Campaigns | NYT FiveThirtyEight – [link]. How PRWeb Helps Distribute Crap Into Google & News Sites – [link]. Campaigns | NYT FiveThirtyEight – [link]. The danger of waiting to long to find a business model?

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Opportunities for startups in the creator economy

VC Cafe

The other half is more distributed, but consists on tools for content creation and distribution and finally a minority of tools focused on admin tools (fintech, managing the business, back office, etc). can help creators create engaging social media content or marketing campaigns to promote their digital products, etc.

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