Campaign eCommerce Flash Mobile 
Both Sides of the Table
APRIL 28, 2010
Zong – mobile payments has been a very hot area over the past couple of years with the success and growth of both Boku and Zong. Boku and Zong focus mostly on mobile payments for virtual goods. It has proven a very successful strategy to get consumers to activate the payment on their mobile phone bill. VC Financings: 1.
Occam's Razor
SEPTEMBER 20, 2010
People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.
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Both Sides of the Table
MAY 4, 2010
Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. Hyper-local, flash marketing platform connecting consumers with local business offers; super majority of offers are restaurant and personal services; competitor to Groupon.
ConversionXL
FEBRUARY 7, 2014
For an eCommerce company, increasing the order size is done by Up-selling (Think extended warrantees, enhanced service, or newer models) or Cross-selling (You got the TV, how about the DVD Player?). For eCommerce sites, increasing the amount of repeat purchases is most often done through savvy email campaigns. image source.
Occam's Razor
AUGUST 22, 2011
Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. I Got No Ecommerce. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Tip #14: Measuring Value of Ecommerce Sales Tools. 7 Best Practices.
VC Cafe
MAY 12, 2016
Perfecto – Clound based mobile app testing (Raised $90M). Tabtale – Children mobile applications (Raised $14M). R2Net – Graphic visualisations for Jewellery eCommerce (Raised $25M). Forter – Fraud prevention in eCommerce (Raised $57M).
ConversionXL
APRIL 11, 2016
According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Video was ahead of number two, mobile apps, by 26 points. Also, it only works on browsers that support Flash.
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