Campaign eCommerce Naming PPC 
ConversionXL
FEBRUARY 26, 2014
For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: . Don’t have any?
ConversionXL
JANUARY 29, 2016
What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.
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ConversionXL
JANUARY 12, 2016
Is PPC data showing in Google Analytics? Is eCommerce tracking turned on? Using this, you can calculate your advertising ROI by combining that data (campaign, keyword, cost per click) with Google Analytics Goals. What It Is: Your Google Analytics and Google AdWords accounts should be in the time zone your campaign targets.
ConversionXL
MARCH 3, 2016
Metrics by Day of Week Name & Time of Day. That can inform your content, SEO and PPC strategies. Here’s what the results look like… eCommerce Custom Reports. Daily eCommerce Traffic Report. Note that when you drill down, you’ll be able to see specific campaign information.
Occam's Razor
SEPTEMBER 20, 2010
They need a solution and your name pops up into their head and they type. People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. People familiar with your brand. People driven by word of mouth.
Duct Tape Marketing
FEBRUARY 3, 2022
Questions I ask Amanda Dixon: [1:14] What’s the story behind your company name? [1:57] John Jantsch (01:14): So I have to start with the name. Amanda Dixon (01:33): Know what, there is not a story, but I need to make one up because everyone asks the story is we needed a name and a domain. So Amanda, welcome to the show.
ConversionXL
NOVEMBER 22, 2022
They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. KPIs vs. digital marketing metrics 1.
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